Established in 1998, atoo has developed itself as one of Birmingham’s leading menswear stores for streetwear, selvedge denim, high-end sportswear, outdoor wear and casual clothing; sourcing leading brands from around the world and distributing them online and from our Birmingham store.
Located in Birmingham city centre, we have developed a reputation that reflects our passion for iconic heritage brands and quality garments, only stocking premium lines in limited quantities exclusively to our Birmingham store.
At atoo we will never offer products that we don’t truly believe in, limiting our store to labels that we love, as well as up and coming designers and iconic brands that stand the test of time.
Visiting our Birmingham store is a unique experience, offering relaxed and friendly customer service with experienced staff that can offer guidance if you’re not sure exactly what you’re looking for.
This dedicated approach to creating a warming shopping experience sees all of our customers returning whether it’s to shop or just hang out!
Stocking luxury brands such as YMC, Gant Rugger, Norse Projects, Barbour, Diemme, Gitman Vintage, Nanamica and Our Legacy plus many more, atoo is renowned as the go-to destination for the fashion savvy gent.